April 1953, Ottavio Missoni founded the Missoni brand. Production was started from Gallarate, the founder decided to start research and study the manufacturing of wool products. Business was immediately thriving for the family with a very precise business direction. The creation of a brand identity was immediately sought after since the sixties. 12 years after the opening, after meeting Emmanuelle Khanh, a collaboration began between the brands, a direction that seems normal and common nowadays, at the time it was almost an absolute innovation in the world of fashion.

From the first fashion shows, from the first collections Missoni immediately made the news. A nice episode. Just think when, due to the mistake of coloring some bras to match in a fashion show at Palazzo Pitti, they ended up parading without a bra, in 1967. All the newspapers in the sector talked about it, some cried scandal. And in the world of fashion it is not always a negative event. In just two years from this episode he conquered the covers of the most important fashion magazines, to name two Elle and Vogue, the first helped the expansion in Europe starting from Paris, the second fomented hype in the world starting from the USA.

Subsequently, the Missoni brand expanded into the perfume sector, real estate and other fashion-related sectors. Like the brand's Missoni home line. Many recognitions have been given to the owners and directors of the brand over the years, Italy and its government have always considered it a proud Italian excellence. It is a rarity to receive the nomination as Knights of the Italian State for two members of the same company, for Ottavio and Rosita Missoni.


Lots of history, ever-growing fame and lots of glory. But how did the Italian brand manage to create such a recognizable style and be so loved in the world, so much so that it is envied and has indirectly generated so many copies for its designs from other brands. The basis of everything, at the end of the sixties Missoni presents its zig zag style, which was immediately appreciated and seen as a style that gives a sense of modernity for that era. It then became timeless in the years to come. The lines, the geometric patterns applied to fashion, to linen.

The collections are renewed. The nuanced basic colors alternate with bold contrasts. Despite the enormous expansion over the last 50 years the brand still remains in the hands of the Missoni family. Without ever losing its identity and the Missoni style that we know well.