We explore the rich history of La Perla , an Italian luxury fashion icon founded in 1954 by Ada Masotti. From a modest workshop in Bologna, La Perla redefined the concept of lingerie, becoming synonymous with elegance and sophistication.
The Beginning of an Iconic Journey In the heart of Bologna, Ada Masotti founded La Perla in 1954, dedicating herself to the creation of high-quality lingerie. The company's name is inspired by a red velvet box, reflecting the harmony, luxury and femininity embodied by the pearl.
Ada Masotti and the Lingerie Revolution Ada Masotti, an expert corset maker, revolutionizes lingerie by transforming it into a fashion accessory. Since the 1950s, La Perla has experimented with innovative techniques and materials, such as Cornelly embroidery and soutache silk, redefining the female silhouette.
Sector Expansion and the Masotti Legacy In the following years, La Perla expanded into swimwear, nightwear and ready-to-wear. In 1981, management passed to his son Alberto Masotti, who entrusted the creative direction to his wife Olga Cantelli. Daughter Anna became head of communications in 1995.
Innovations and Iconic Collections La Perla continues to amaze with innovations such as the under-jacket and the Sculpture bra. In 2004, a Valenciennes lace collection celebrates its fiftieth anniversary. In 2006, a Grigioperla costume worn by Daniel Craig in "Casino Royale" becomes iconic.
Change of Ownership and Rebirth In 2008, the Masotti family sold La Perla to JH Partners, marking a temporary change. In 2013, Italian entrepreneur Silvio Scaglia brought the company back into Italian hands, relaunching it with the Made to Measure line in 2013.
New Frontiers with Tennor In 2018, Tennor acquired La Perla, bringing a new vision. In 2019, Christie's auction house sold a La Perla costume worn by Daniel Craig for £44,450, testifying to the historic value of the brand.
Lingerie, Swimwear and Nightwear of Excellence La Perla uses techniques such as frastaglio, Leavers lace and embroidered tulle in the production of lingerie. In 1965, the company entered the swimwear sector, while the nightwear reflects the same materials and colors. La Perla studio specializes in the production of Guepiere and tights, for example.
Innovation and Tradition Unite La Perla continues to represent the meeting of innovation and tradition. With a rich history and a commitment to excellence, La Perla persists as one of the world's icons of intimate fashion.
Conclusions: A Story of Femininity and Elegance La Perla, with its long history of creativity, has redefined the concept of lingerie, establishing itself as a brand that celebrates femininity and elegance. Its evolution over the years is a testament to its ability to adapt to the ever-changing needs of contemporary women.
